An elementary, machine-independent, recursive algorithm for matrix multiplication C+=A*B provides implicit blocking at every level of the memory hierarchy and tests out faster than classically optimrd code, tracking hand-coded BLAS3 routines. Proof of concept is demonstrated by racing the in-place algorithm against manufacturer's hand-tuned BLAS3 routines; it can win.The recursive code bifurcates naturally at the top level into independent block-oriented processes, that each writes to a disjoint and contiguous region of memory. Experience has shown that the indexing vastly improves the patterns of memory access at all levels of the memory hierarchy, independently of the sizes of caches or pages and without ad hoc programming. It also exposed a weakness in SGI's C compilers that merrily unroll loops for the super-scalar R8000 processor, but do not analogously unfold the base cases of the most elementary recursions. Such deficiencies might deter future programmers from using this rich class of recursive algorithms.