1;3409;0c Analysis of recommendation algorithms for e-commerce

Analysis of recommendation algorithms for e-commerce

2nd ACM conference on Electronic commerce, 2000
Pages: 158-167DOI: 10.1145/352871.352887



Recommender systems apply statistical and knowledge discovery techniques to the problem of making product recommendations during a live customer interaction and they are achieving widespread success in E-Commerce nowadays. In this paper, we investigate several techniques for analyzing large-scale purchase and preference data for the purpose of producing useful recommendations to customers. In particular, we apply a collection of algorithms such as traditional data mining, nearest-neighbor collaborative filtering, and dimensionality reduction on two different data sets. The first data set was derived from the web-purchasing transaction of a large E-commerce company whereas the second data set was collected from MovieLens movie recommendation site. For the experimental purpose, we divide the recommendation generation process into three sub processes - representation of input data, neighborhood formation, and recommendation generation. We devise different techniques for different sub processes ...